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Mars Poland to invest in pet food plant

Published on 9 October, 2013, Last updated at 14:32 GMT
Mars Poland to invest in pet food plant

Mars Poland will invest more than 250 million zł (USD$80 million) for the development of their animal feed factory in Kożuszki Parcel, and for the establishment of a new chocolate factory in Janaszówek.

One of the leading FMCG companies in Poland, Mars Poland has invested approximately 800 million zł in the factory and office complex near Sochaczew. With the additional 250 million in the expansion of factories in Janaszówek and Kożuszki Parcel, it will mean total investment in Poland will exceed 1 billion zł.

The decision to expand the animal feed mill, was made in order to meet growing demand for prepared animal feeds in Poland and abroad. The increase in the pet feed market is associated with an increase in awareness of pet owners, who are increasingly recognizing that prepared food is wholesome and can help guarantee animal health and well-being.

General Director of Mars Poland Petcare, Aku Vikström, said "we still see great potential for both short-and long-term growth in this market, which will make it becomes one of the largest FMCG categories in Poland."

Mars Poland built their first factory in 1992, building a dry pet food production plant in Kożuszki Parcel near Sochaczew, producing a dry pet food. In 1995, a wet pet feed production line was established at the Kożuszki Parcel site.

Mars Poland sells pet food in Poland and Europe in a number of brands including Pedigree, Whiskas, Kitecat, and Cesar.


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