Bühler Aeroglide, a global leader in thermal process engineering and technology for food, feed, and industrial materials has appointed Paul Branson Director of Product Management.
In this role Branson will keep Bühler Aeroglide's product portfolio competitive with an emphasis on increasing quality, reducing production cycles, and developing advanced products and solutions. Most recently, Branson served as Product Manager for Aeroglide's global industrial markets.
Bühler Aeroglide's President and CEO Andy Sharpe says Branson brings the technical expertise and insight needed to push forward as the company continues on one of the most ambitious product development drives in its history. "As we work to increase our regional market knowledge and gain a deeper understanding of customer needs in emerging markets, Paul will implement corporate strategies that ensure our products remain strong and relative to market dynamics," said Sharpe.
The new Solis dryer is one developing innovation within a portfolio of targets that answers a critical need for pet food and aqua feed manufacturers. Working closely with food safety teams, Branson will oversee the completion of this unprecedented high-hygiene, dry clean solution that reflects innovations from food safety advances. Following the Ceres RTE design multi-national food manufacturers called revolutionary, the Solis will be uniquely engineered to help pet food and aqua feed processors with the same needs.
"I'm looking forward to this new role, to help lead business development and realise Bühler Aeroglide's product vision," said Branson. "Most important is that we maintain our legacy of market differentiation and continue to bring the unique value that enables our customers to be successful."
Branson started his career as a process engineer with the National Drying Machinery Company in 1984. He advanced to Vice President of Sales and Technology as Bühler Group acquired National in 2004. Prior to National, Branson worked as a research engineer for food products with the US Department of Agriculture. Branson has a B.S. in Chemical Engineering from Drexel University and is a registered professional engineer.