Feed software developers Adifo look to strengthen their market position in China and the US with the acquisition of Brilliant Alternatives (US) and Brill Resellers (CN) in final stage
Belgian Adifo (software for feed and food processes) is about to acquire Brilliant Alternatives (US) and Brill Resellers (CN). The negotiations have entered the final stage. The acquisition will help Adifo significantly strengthen its international position.
Brilliant Alternatives has a strong position in its US home market, as well as on the international scene. For instance, it has a significant market share in China via its local distributor Brill Resellers.
Regarding the purchase, sales director at Aldifo Peter Tsjoen,said "This acquisition will make us one of the most important partners for the Chinese food and feed sector, a rapidly expanding market. Food safety is increasingly gaining importance in China. As a European company, Adifo has acquired lots of expertise and experience in this domain over the past forty years. Through Brill Resellers’ extensive network, we will be able to deliver this added value directly to the Chinese market."
The acquisition at hand will enable Brilliant Alternatives to ensure a secure future for its international customer portfolio.
Bob BrBob Brill, President at Brilliant Alternatives, said "Adifo has been active in our sector for forty years and has attained an important position in the international market. Over the past several years, Adifo has brought its software portfolio to a high lever through various innovations. As a result, it is now recognized as the global technological market leader. Moreover, it values long-term business relationships, making it a solid partner for our customers in the long run."
Adifo develops and supplies specialised software and services for the food and feed industry. The software tools automate company processes and information flows so that customers can better anticipate and address their market challenges.