Technology will be a highlight at VIV Asia 2011, one of the region's top agribusiness trade fairs, which will take place from March 9-11 at the Bangkok International Trade and Exhibition Centre (Bitec). Exhibits ranging from crop and feed technology to animal production and processing technology will cover the entire food chain under the show's concept of "From Feed to Meat".
When VIV Asia was first launched in 1991 one of its objectives was to introduce advanced animal production and processing technology to Asia. In its 10th edition, 20 years later, technology remains the key focus, say organisers.
"In a current situation, technology and innovation are undoubtedly a key to success for everyone in the industry including VIV Asia 2011," said Ladda Mongkolchaivivat, general manager of NCC Exhibition Organiser Co Ltd, the partner of VNU Exhibitions Europe in the organisation of VIV Asia 2011.
"Everyone is looking for new technology and innovative business solutions to improve their productivity to strengthen their competitive advantages," said Ruwan Berculo, project manager for VIV. "So, it is our duty to bring in those technologies to serve their demands."
To date more than 550 exhibitors from around the world have booked booths at the event. New components this year reflect the industry's interest in stricter food safety requirements: FeedTech-CropTech Asia 2011 for milling equipment and technology, and Laboratory@VIV Asia 2011, focusing on feed and food safety technology.
The organisers expect 20,000 visitors from 90 countries at VIV Asia 2011. Pre-registration closes on March 11.