China's domestic supplement market expanded to $6.7 billion in 2006, already a 10%slice of the global pie. According to our China Editor, Andrew Liu, founder and CEO of Guangzhou Flacious Chemical Co. Ltd., supplements accounted for only 4% of China's OTC market compared to around 27% on average worldwide. "In many Chinese consumers' eyes, vitamins are discretionary purchases; there is no traditional of daily supplement intake, and most think it's not necessary," he said. With per capita intake 50% lower than that of other Asian peoples, clearly, China's consumer market for vitamins and other supplements is in its infancy, he added.
Flacious estimated the size of China's domestic vitamin market at RMB5 billion or $630 million. Vitamin products are generally divided into two regulatory categories: vitamin pharmaceutical (OTC) and vitamin nutritional or functional foods. In China the first category of products requires stricter official examination before getting a production license, thus, the volume of the second category is much bigger. But recently many newly established vitamin manufacturers (particularly big manufacturers) prefer to register their products in the OTC category since it's easier to win consumers, Liu observed. Actually more vitamin & mineral supplement products (both from import and homemade) were claimed and registered as food products, which can cut claim costs down and greatly shorten the registration time and time to market.
China Nutrition Market Report 2007 is an essential business planning tool for executives struggling to understand the Chinese nutrition industry and all of its opportunities.
China Nutrition Market Report 2007 includes analysis of China's consumers, regulatory issues, raw materials & ingredient supply dynamics, vitamins and minerals markets, herbs & botanicals business, probiotics opportunities and traditional Chinese medicine business. Chinese nutrition company successes, failures and corporate profiles are also presented.
Understand Supply Opportunities: Experts estimate that 70% of the raw ingredients used in dietary supplement products produced in the United States come from China. The import and export opportunities in the Chinese supplement market are immense. The NBJ China Nutrition Market Report 2007 details key opportunities and profiles major players and partners.
Parse Chinese Consumer Markets: China is a country with the largest population in the world and the highest economic growth. Different regions in China are analyzed with respect to specific consumer behavior and demand -- including discussion of how demand varies per region, major cities and secondary cities.
Identify Key Supplement Market Niches: China's domestic supplement market expanded to $6.7 billion in 2006, growing to represent 10% of the total global supplement market.
This China Nutrition Market Report 2007 was produced in cooperation with Guangzhou Flacious Chemical Co. Ltd. The principal author, Andrew Liu, is the founder and CEO of Guangzhou Flacious Chemical Co. Ltd., a Chinese market research firm dedicated to providing international consulting services related to China's food beverage, feed, pharma, cosmetic and ingredients industries.
The Chinese nutrition industry data in this report is mainly collected by Guangzhou Flacious Chemical Co. Ltd. through online research, phone interviews with Chinese herbal extract manufacturers and face-to-face interviews with manufacturers at regional trade shows (FIC Autumn and NHC Shanghai). Andrew also received data from SFDA (State Food & Drugs Administration of the People's Republic of China) and herbal import/export data from Chinese Customs.