The "VIV MEA" in Abu Dhabi is a leading international trade fair for animal breeding and processing. It takes place annually in November at the Abu Dhabi National Exhibition Centre (ADNEC). The event is organized by the VNU Group and VNU Exhibitions Europe – a subsidiary of the renowned Dutch trade fair organizer Jaarbeurs. This collaboration highlights the global significance of the fair. Visitors to VIV MEA gain comprehensive insights into the latest trends, technologies, and solutions in the fields of animal breeding and processing. This also includes aspects such as animal feed and food processing. It offers a platform that unites all stakeholders in the industry – from manufacturers and service providers to end customers. A particular highlight of the fair is the variety of business opportunities it offers in different formats, whether through exhibitions, conferences, digital platforms, or trade events. The exhibiting companies represent a wide range of sectors that cover all facets of animal breeding and processing. Moreover, VIV MEA is just one of many international fairs of this kind. Other events in the series include VIV China in Nanjing, Health & Nutrition Asia, VICTAM Asia, and VIV Africa in Kigali. This emphasizes the global presence and importance of the VIV events. Abu Dhabi, and ADNEC in particular, provide ideal conditions for this major event. Thanks to ADNEC's modern infrastructure, visitors and exhibitors can move efficiently, maintain business contacts, and build networks. On the whole the organisers welcomed on the 3 days of the fair, from 23. November to 25. November 2021, about 6671 visitors on the VIV MEA in Abu Dhabi. The VIV MEA takes place biennially, and therefore for the 5th time previsibly in November 2027 in Abu Dhabi.