The SwissExpo is a renowned international trade fair for cattle breeding and agrotechnology, held annually in January at Le Grand-Saconnex near Palexpo Geneva. Since its inception in 1997, it has evolved into one of the three most important cattle shows in the world, alongside the World Dairy Expo in the USA and the Royal Agricultural Winter Fair in Canada. It is organized by MCH Beaulieu Lausanne AG. This fair attracts professionals from the agricultural sector and showcases a wide range of products and services. Over 160 exhibitors from more than ten different industries present their latest innovations here. The exhibition offerings include areas such as livestock breeding and nutrition, agricultural machinery and technology, forestry, and renewable energies. A special highlight of SwissExpo is the international cattle competition, which draws agricultural experts and breeders from around the world. In addition to the cattle competition, the fair also features events like Showmanship, focusing on the presentation and handling of the animals. In addition to the exhibitions and competitions, SwissExpo offers a comprehensive range of products and services important for modern agriculture. These include animal genetics, stable equipment, feed, transportation and conveying equipment, as well as machinery and tools for seeding and harvesting technology. Topics such as renewable energies and forestry are also covered. Another feature of the fair is the numerous food stands, offering visitors the opportunity to sample various agricultural products on-site and experience the culinary diversity of the region. Thus, SwissExpo is not only an important meeting place for experts in agriculture but also a platform for knowledge exchange, innovation, and networking in the field of agrotechnology and livestock breeding. With its diverse offerings and specialized events, it represents a significant milestone in the agricultural fair world each year. The 24th edition of the SwissExpo in Le Grand-Saconnex took place from Wed., 17.01.2024 to Sat., 20.01.2024.