The iPEL Show, an annual fair held at the Mashhad International Exhibition Center in Mashhad, Iran, was inaugurated in 2004. It has evolved into one of the leading and most productive exhibitions in the field of animal husbandry, significant both for the national market and for the adjacent regional markets. The name iPEL stands for "Innovative Perspectives in the Development of the Livestock Industry". Organized by Barsaz Rooydad Pars (BRP Co.), the event serves as a central meeting point for experts in areas such as livestock breeding, poultry farming, aquaculture, feed, and veterinary medicine. A special section for veterinary consultation highlights the fair's importance to this sector. A wide array of products and services is showcased at the iPEL Show. This includes equipment and installations for livestock and poultry farming, milking equipment, disinfectants, laboratory equipment, fish powder, feed additives, veterinary vaccines, injection solutions, and much more. Additionally, services like electronic trading of livestock and poultry products, technical consulting, as well as banking and insurance services are offered. The fair is not only of great importance to Mashhad, a significant tourist metropolis, but also to the entire nation of Iran. It attracts visitors and exhibitors from various sectors, including agriculture, food processing, and veterinary medicine. The main visitor group comprises professionals from these industries, from both domestic and neighboring countries such as Afghanistan, Turkmenistan, Pakistan, Tajikistan, Iraq, Turkey, and Azerbaijan. As part of a series of specialized fairs held at various locations, the iPEL Show offers an important platform for international exchange and networking. The Mashhad International Exhibition Center, easily accessible in the city of Mashhad, provides an ideal location for this significant event. The iPEL Show takes place annually, and therefore for the 21st time previsibly in November 2026 in Mashad.