HELM and BASF have agreed on a long term collaboration in the field of animal nutrition products. BASF supplies HELM with high quality feed additives. HELM will market them to a variety of customers in the different market segments of the feed industry by using their marketing and sales expertise as an established marketing channel.
"The cooperation with HELM offers us the opportunity to address new market segments and increase our market penetration," says Dr. Hans Mueschen, responsible for BASF's animal nutrition business in Europe, Africa and West Asia.
"BASF is a reliable supplier of high quality products," states Thomas Arnold, Executive Director Nutrition, HELM AG. "With BASF products we meet our customers' growing demand for reliable supply traceability."
HELM AG, with headquarters in Hamburg, focuses on national and regional distribution of chemicals, pharmaceuticals, nutrition products, plastics, crop protection and fertilizers. It is one of the world's leading independent chemicals marketing enterprises with branches and sales offices in more than 30 countries.
BASF is a leading supplier of animal feed supplements. It markets a broad range of vitamins, amino acids, organic acids, carotenoids, non-antibiotic growth enhancers, enzymes and premixes.