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For cattle feed maker, Lalu spells cash cow

Published on 17 May, 2007, Last updated at 13:58 GMT
 
19/05/2007

Brand Lalu now goes global. Cattle feed "Lalu Pashu Aahar," named after Rashtriya Janata Dal (RJD) chief and Railway Minister Lalu Prasad, is set to be exported to Europe.

"We are ready to export cattle feed Lalu Pashu Aahar to European countries as there is a big market," said Satish Singh, owner of Prakash Agro Industries, manufacturer of the product.

The company has decided to use the website www.thegreatindianbazaar.com to tap the global market for its cattle feed.


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Cashing in on the popularity of the maverick leader, the company launched three grades of animal feed under the brand names Lalu Pashu Aahar, Lalu Bypass and Lalu Super Bypass two years ago in Bihar.

"In the rural market of Bihar, cattle feed branded after Lalu is doing brisk business," Singh said.

The company produces 5,300 to 5,400 tonnes of Lalu Pashu Aahar a month. "Brand Lalu sells in Bihar's rural market more than any brand," the entrepreneur affirmed.

Enthused by the response, the firm now plans to hit the rural market with Lalu Detergent Powder.


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